BREAKING NEWS: The UFC has officially been sold

dana white money

It’s finally official. The Ultimate Fighting Championship has been sold to WME-IMG and MSD capital.

The news was first reported by Jeremy Botter for Flo Sports and today confirmed by Lorenzo Fertitta to CBS 8 news now’s Chris Maathuis in the states.

Maathuis reports that the sale is valued at $4 billion and will be for 100% of the company.

As previously reported Dana White will stay on working with the company from Las Vegas.

Zuffa LLC, the holding company of the Fertitta’s, bought the UFC for just $2 million in 2001, making it one of the best investments in sports’ history.

Stay tuned to SevereMMA for more details as they emerge.

Podcaster, lead MMA writer and analyst for SevereMMA. Host of the SevereMMA podcast, out every Sunday. Economics and Mathematics graduate from UCC. Also write for Sherdog. Previously of hov-mma and fightbooth. As heard on 2FM, Red FM, Today FM and more. Follow me on twitter for updates @SeanSheehanBA and on Facebook Facebook.com/seansheehanmma

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